Jacqueline Fernandez new face of India Bridal Fashion Week

Sri Lankan actress Jacqueline Fernandes, who is active in the Hindi film industry, has been chosen as brand ambassador of the fourth edition of Aamby Valley India Bridal Fashion Week (AVIBFW), starting here July 23.

Jacqueline will feature in an extensive print and digital campaign that has been shot at the Aamby Valley to portray an uberstylish bride.

The 28-year-old will also be seen walking the ramp here as well as in Mumbai during the event.

"It is an honour to represent the India Bridal Fashion Week, which is not just a platform to showcase bridal fashion but an event that helps consumers gain access to the best designs that the Indian fashion industry has to offer," Jacqueline, seen in films like "Murder 2" and "Race 2", said in a statement.

The extravaganza will have a mix of bridal and couture collections presented by top designers like Tarun Tahilani, Raghavendra Rathore and Shantanu and Nikhil.

Vijay Singh, chairman, Fashion One International, said: "Jacqueline represents the modern bride who is fashion forward yet demure and traditional and the perfect brand ambassador for AVIBFW, India's most opulent and trend-setting fashion week."