Now co-create your colour with Allen Solly

Allen Solly, one of the premium apparel segment, announced the launch of Colour Lab, a first of its kind concept that enables colour enthusiasts to co-create their own colour through an interactive tablet available at the brand's stores.

With its autumn-winter range, Allen Solly introduced a concept that promises to deliver custom-coloured merchandise that uses the finest of fabrics, a digital tablet and a dedicated manufacturing and distribution system.

Walk into an Allen Solly store, pick up the Colour Lab tablet, conceptualise and design your unique colour and the brand will match it for you in just 15 days and have it delivered using the best colour and garment technology, said a company statement.

"With the launch of 'Friday Dressing' in 1995 and the brand's celebrated Yellow shirt commercial four years later, Allen Solly officially became a name forever synonymous with colour and innovation. Now, we are taking it to a whole new level," said Sooraj Bhat, Brand Head of Allen Solly.