Madhuri Dixit launches Mamta Abhiyan campaign

Actress Madhuri Dixit and Madhya Pradesh Chief Minister Shivraj Singh Chouhan here Thursday launched a child rights campaign titled Mamta Abhiyan.

Madhuri is the Unicef India's advocate to support child rights issues and she is "proud".

The actress launched the communication campaign called Mamta Abhiyan which is aimed at saving the lives of newborns and their mothers in the state of Madhya Pradesh.

"Proud to be the UNICEF's celebrity advocate for child rights! In Bhopal for the UNICEF campaign," the "Gulaab Gang" star tweeted Thursday.

The mother of two sons - Arin and Raayan, is currently seen on the celebrity dance reality show "Jhalak Dikhhla Jaa" as one of the judges.