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Welcoming Iccha to television...29
COLORS' new show Uttaran, starting December 1st at the 10 PM slot will depict the saga of an underprivileged girl, Iccha who wishes to change her fate and live happily...
Sunday, November 30, 2008 1:43:50 PM

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Vaishali Thakkar gets ready for Uttaran

Vaishali Thakkar, who was last seen in Baa Bahu Aur Baby, is quite excited about her totally new avatar in the recently launched Uttaran. Seen in a completely plain and simple look, the actress plays the role of a single mother who struggles to make ends meet and support her daughter.

"I did not think about my de-glam look as such. It is a very good character and according me as an actor this is one of the best roles that I have ever done. I have not done any role like this before. I am very happy that I got this chance," explains Vaishali.
Although the show has been on air for just a few days, it is already getting a very good response. "People will take some time to adjust to the show. My show is similar to the kind we saw earlier on TV… such realistic shows used to come earlier. And so the audiences will take some time also for accepting these deglamourised characters. But since show has been on air we have been getting positive response," says Vaisahal.

Nowadays numerous serials on television revolve around child artists. Is she worried that this trend might run out soon?

"It is a story of us - me and my daughter. This is strong storyline which they are showing through this girl's eyes. It was the demand of the story and they have not twisted it only to focus on the child in the show. There are going to be twists in the show, which I will not reveal now, but it will surely change the perception," informs Thakkar.

Speaking about working with a child artist at such close quarters, Vaishali says that it can be quite demanding. "You need to give them space. It demands a lot of effort and it is challenging as well. But I am happy that I am getting to learn so many things. They are quite spontaneous and sharp; you really need to match up with them. In short you have to be on your toes," laughs the actress.

"Sparsh is quite an innocent girl. She is just 7 years old but is very intelligent. Some of her shots are taken genuinely. It is fun off screen as well. She will jump around everywhere…she has so much energy that at the end of the day when we all are so tired but she will keep on talking about her school. She plays games with us. She is like any other child," she adds.

http://www.indya.com/news/newsDetails.aspx?xfile=2008/December/News_20081206_40

Here comes Ichcha in Uttaran

Monday-Thurs, 10 pm IST only on Colors

Uttaran is the story of a girl named Ichcha who is born in the slums of Mumbai and desires much more than what her destiny has in store for her. Ichcha has big dreams and aspirations – to fulfill these and to provide her with a better livelihood, her mother takes up a job of a maid at a rich household. Soon, Ichcha gets attached to the house and befriends Tapasya, who takes an instant liking to Ichcha and they become good friends. However, soon, Tapasya becomes mindful of her stature and reputation; she abandons her friendship with Ichcha much to Ichcha's surprise. Tapasya starts treating Ichcha like a servant, because she is a daughter of a maid. Reality then dawns upon Ichcha, which makes her ... question her fate. She discovers that her fate is of a servant, and no matter what she does, she can never break away from it. But destiny has something else in store for Ichcha.... What is it? Will she be deprived of the happiness she deserves just because she is a daughter of a servant? Will her dreams ever be fulfilled? Will Ichcha again accept her fate and live like a servant for the rest of her life?

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Genre Check: Normalcy returns to GECs; 'Uttaran' & 'Kacheri' open on a good note
December 11, 08

It is work as usual for most of the Hindi general entertainment channels, finally. With the differences between the Federation of Western India Cine Employees (FWICE) and the producers resolved, the Hindi GECs began airing fresh content from December 1, 2008. TAM Media Research's numbers for week 49, which is the first week of all fresh content, are here. The irregular ups and downs that the ratings were seeing for the past month are steady once again.

For the target C&S 4+ in the Hindi speaking markets, Star Plus is the genre leader with 263 GRPs. Colors has cornered 213 GRPs, while Zee TV has 189 GRPs. Following these in the next rung – Sony has 82 GRPs, Star One at 73, and NDTV Imagine is at 62 GRPs. Sahara One has clocked in 46 GRPs. SAB has 45 GRPs, which is one of the highest numbers that the channel has seen in recent times, 9X at 44 GRPs has seen one of its lowest numbers in recent times.

The two launches of the week that have begun on a good note are 'Uttaran' on Colors, which has given average TRP of 3.09. Star Plus' 'Aap Ki Kacheri' had an average opening rating of 3.32. The other show on Colors – 'Jaane Kyua Baat Hui' – has opened on an average weekly rating of 1 plus. 'Uttaran' and 'Jaane...' replace 'Bigg Boss' in the 10.00 pm slot.

With the exception of 9X, it is ratings war as usual for the Hindi GECs. As is known, 9X is still airing repeat content and has as yet not begun the shooting of any fresh episodes of its existing shows. The channel has claimed that it is revisiting its programming strategy, and that until a decision on that is fructified, the channel would not be shooting.

https://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=33382&tag=28334&pict=0


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Hindi GECs recoup, Star Plus stays No. 1

Indiantelevision.com Team

(11 December 2008 11:00 pm)

MUMBAI: Hindi general entertainment channels (GECs) have bounced back on the very week that they sprinkled their prime time programming with fresh content. The genre has seen a 11.6 per cent spurt to pocket a share of 33.6 per cent for the week ended 6 December (according to Tam data, C&S, 4+, HSM), after ratings nosedived for three consecutive weeks as viewers were fed on stale shows. Armed with fresh content, Star Plus has gained tremendously. After slipping to the third spot with only 98 GRPs in the week ended 29 November, Star Plus has regained its leadership position with 263 GRPs (gross rating points) in the week ended 6 December. Colors gets back to its second position with 213 GRPs, after taking the top spot with 124 GRPs (for week ended 29 November) during the spell when there was no new content. Zee TV stays in the third position with 189 GRPs (last week 102 GRPs), followed by Sony Entertainment Television with 82 GRPs (earlier 67 GRPs). Star Plus' Bidaai is the most watched show pocketing 7.97 TVR followed by Colors' Balika Vadhu at 7.18. Jai Shri Krishna is on the third spot with 4.99 TVR. Star Plus' newly launched infotainment show Aap Ki Kachehri, which has Kiran Bedi as the presenter, pocketed 3.98 TVR while Kis Desh Mein Hain Mera Dil had a TVR of 3.94. Colors newly launched fiction-based show Uttaran, on the other hand, captured a TVR of 3.25.

Down the ladder, Star One (73 GRPs) is at the fifth place while NDTV Imagine (62 GRPs) is next, followed by Sahara One (46 GRPs) and Sab (45 GRPs).

9X, which did not introduce fresh content and is in the hunt for investors, shrank to 44 GRPs.

So how did the Hindi entertainment channels fare? The genre, as is evident from Tam data, is however yet to get back to its old position when it held audiences under their grip before they were impacted by the TV workers strike as producers refused to give way to higher wage demands.

Hindi GECs held an average share of 46.1 per cent for the four weeks beginning 12 October, and prior to the phase of programming blackout.

The genre was doubly affected – first by the three-week "zero fresh content" period and then by the rise of the news channels during the Mumbai terror attack.

During the week (23 to 29 Nov), news channels took away eyeballs from the Hindi GECs. Tam data shows that Hindi GECs were hit hard, sliding to 22 per cent for the week, from a previous four-week average of 32.4 per cent.

Earlier the dispute between the TV producers and workers union, which resulted in programming re-runs from 10 November, had eroded viewers from the genre.

For the week ended 15 November, prime time viewership for Hindi GECs shrank 13.9 per cent to stand at 32.1 per cent.

The genre also shed 6.8 per cent across all-day parts to have a share of 29.7 per cent, down from an average of 36.5 per cent for the last four weeks.

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By Santosh Andhale

Avika Gaur in 'Balika Vadhu'. TV has seen a spurt in serials featuring children

The state government has sent notices to producers of TV shows featuring children, asking if they are providing the youngsters with a comfortable work environment.

"There have been several reports of children performing even when they were tired and stressed. We want to know if there is any violation of laws while shooting with children," sources in the state government said.

Sources in the state Labour Commissioner's office said, "Notices under the Child Labour Act were sent on Friday to several channels for shows that have children as performers.

These include Colors for 'Balika Vadhu', 'Chhotey Ustaad' and 'Uttran', Zee TV for 'Chhota Package Bada Dhamaka' and 9X for 'Chak De Bacche'."

Labour Minister Nawab Malik said notices have been issued but insisted he didn't have the details. "Action will be taken if there are any violations," he said.

'Balika Vadhu' producer Sanjay Wadhva, however, denied getting any notices. "They may have sent notices, but we haven't received anything yet. I can't comment  beyond this," he said.

Sparsh Khanchandani in 'Uttran'

Santosh Shinde, project director of Bal Prafullata, an NGO working for children's rights, is happy that the government has finally woken up.

He said, "We are not against children performing in school gatherings. They need to express themselves artistically. We are against commercial exploitation of young minds and bodies.

The state government's action has come after the National Commission for Child Protection took a tough stand on this issue."

The issue of children featuring in films or television was discussed at a two-day workshop on labour laws in New Delhi last week.

Apparently, Union Women and Child Development Minister Renuka Chaudhary was very keen on the issue and, sources said, it is possible the Centre too may independently seek explanations from TV channels.


Source-Mumbai Mirror

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