One of the top Indian enterment networks' Star One channel has announced the launch of a fresh lineup of programmes.
The new shows include, Geet – Hui Sabse Parayi and Rang Badalti Odhani beginning today at 9.30pm and 10pm respectively from Monday to Friday.
With a spanking new array of content being added to the channel, the shows will now comprise a high voltage entertaining mix of reality, fiction and drama.
The channels claimed that the new programmes will surely striker a chord with family viewers.
The new line up of shows is a result of the in-depth research conducted by the channel. The research revealed the changing viewership trends and also a new set of audiences with a certain entertainment need.
Hence, with the aim of expanding its viewership and filling in the gaps, Star One is all set to present a range of new, refreshing and differentiated content in its prime time slot.
The two new shows are non-traditional and inspiring stories of young women, who have the ability to script their own destinies by defying conventions.
Commenting on the launch of the new shows, Sumantra Dutta, Country Head for Star Middle East, Pakistan and Africa, said: "Star One as a brand has been an innovator.
"With the aim of expanding our viewership, we are presenting a new programming line up which is clutter breaking and refreshing. The new shows have emotionally uplifting storylines challenging convention and existing stereotypes.
"The shows have strong characters and issues not seen on other channels. With this great combination catering to the young women, we look forward to growing our relationship with viewers."
Produced by Endemol India and 4 Lions Films, Geet – Hui Sabse Parayi highlights the NRI marriage related problems which are very prevalent in India.
It is a story of a young spirited girl, Geet, who is abandoned by her non-resident Indian husband and how she faces the challenges and stands for the rights and values she believes in.
Produced by Beyond Dreamsand Anahita Productions, Rang Badalti Odhani is about a girl who takes destiny in her own hands when she is widowed at a very young age. She demands justice from the man who is responsible for the death of her husband, the only bread earner of her family. She is bold and takes responsibility to get compensation for the loss of her husband.
Star is one of the leading media and entertainment companies of India. The network broadcasts more than 32 channels in eight languages to more than 168 million people every week across India and more than 65 countries across the world. Its channel portfolio includes Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.
Star's businesses extend to films, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.
Star also manages a portfolio of business ventures including Cable system Hathway, channel distributor Star Den, news channel operator MCCS, south Indian broadcast business of Asianet channels and Star Vijay. It also manages film producer and distributor Fox Star Studios India.
Producer Gul Khan is all set to explore the seamier side of NRI marriages in her upcoming television serial Geet
"Three million girls are not allowed to be born, two million are denied education, and about 5,000 are killed or burnt alive for dowry every day. What democracy are we really harping about when half the population is still fighting for basic rights," television writer, director and producer Gul Khan rattles off the statistics, as she explains how she stumbled on to the story for her upcoming production Geet - Hui Sabse Paraayi, slated for a April 5 launch on Star One channel.
The serial follows
the life of Geet (played by Drishti Dhami), a simple Punjabi girl who is
brought up to live according to the will of others. "It is the story of
every other Indian girl who is denied her right to live the way she
wants to. She is constantly told to talk in a particular way, learn to
adjust, dress in a particular way. Geet too is eventually pushed into
marrying an NRI, but once married, problems begin, and Geet is faced
with the tough choice of either submitting to it or standing up for her
right," says Khan, who adds that she came across her story in the
gullies of Punjab. "There is a craze about NRI sons-in-law here,
bordering almost on obsession," says Khan, who followed newspaper
stories and reports on incidents of NRI marriage scams to give shape to
the serial.
Abhinav Shukla will not find it difficult to play the Punjabi hero, Dev, in STAR One's Geet – Hui Sabse Parayee. This is because Abhinav is Punjabi himself so the character will come easy to him. Abhinav is familiar to television audience for his roles in Babul Ka Angann Chotey Naa, Jaane Kya Baat Hui and Chhoti Bahu. We met him on the sets of Geet:
Are
you excited about doing a Punjabi role?
Sure. I can't use
too much colloquial but I am sure there will be some Punjabi words in
which I will express myself, and that's why I'm particularly excited
about the show. We have a lovely star cast and in fact much of the show
is based on the reality of Punjab. I've been living there for 22 years
and am quite close to the culture.
What's your character like?
My character, Dev, is
from Canada. The family has come to Punjab to meet Geet's family, and
this is the first time that we're coming to a village. The setting is of
the Lodi festival, which has been shown as authentically Punjabi.
Do you think the audience will watch the show given the fact
that the IPL is on?
TV audiences always like to watch family
drama. Besides, when Abhinav Shukla and Drashti Dhami get together,
what's not to like? Of course they will see us!
Are you following IPL?
Not really. I am not a
cricket fan. I didn't play the sport much and almost never watched it. I
am into athletics. I used to run the 100 meter and 200 meter sprints
and hurl the discus. I used to be into fitness modelling.
That's interesting. How similar are you to the character,
Dev?
Abhinav is straightforward and positive, someone who
greets everyone. Dev is slightly reserved in that way. Aur baki abhi
dekho yaar!
How's your rapport with Drashti?
I think it's
excellent. She is very talented, of course. I've known Drashti from when
she was shooting for Dill Mill Gayye and at the time I was shooting for
Jersey No.10, which was being shot at the same studio. She's a very
good and very humble person.
When is Abhinav getting married?
Tomorrow
perhaps, or next year. I really don't know when. It depends...
Depends on the right girl? What is she like?
First
let me figure out for myself what my dream girl is like. Come to think
of it, for me there is no dream girl at the moment.
May be what Abhinav is not saying yet is that his current geet of
life hasn't yet said yes on STAR One's Geet – Hui Sabsey Paraye. DON'T
MISS Monday to Friday, 9:30 pm. Watch tonight's episode – Will the
family agree to take Geet's opinion? Will Dev convince Daarji and
family…
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