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MUMBAI: Star Plus's new fiction property - Navya, is set to have an average opening in the opening week.
As per media research and consulting firm Ormax Media, Navya – Nayi Dhadkan, Naye Sawaal, is average 2.7 TVR in its opening week.
Navya is launching today at Monday-Friday 10 pm band, replacing Tere Liye. The show is Co-Produced by ex- Star Plus executive Vivek Bahl and Swastik Pictures.According to its predictive model based on their awareness tracking tool Showbuzz, Ormax says that depending on the content quality, the TVR can be 10-15 per cent higher on either side.
The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction). The error margins have been less than 15% in most predictions done using the model so far.Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.
http://www.indiantelevision.com/headlines/y2k11/apr/apr24.php
Telly Buzz has already reported about Swastik Pictures and Vivek Bahl's upcoming show Navya on Star Plus and the finalized cast of it with the main leads. The show gets its next addition to the cast.
Cheshta Bhagat who has done shows like Pyaar Ka Bandhan and who was lastly in Imagine TV's Kitani Mohabbat Hai - 2 as Arohi's cousin, will be seen in Navya with a grey shade.
She will play the character of Sonia, who studies in the same college with Navya (Soumya Seth) and Anand (Saheer Sheikh).
A source informs "Chestha plays the character Sonia, a girl of today who is bossy in nature with a lot of attitude. Sonia is very much in love with Anand, who is in love with Navya."
"Sonia dislikes Navya for her being one of the middle class ones and always asks Anand not to talk to her", our source adds.
We contacted Chestha and she confirms "Yes, I am doing the show and the character is very interesting."
Speaking more about on the character Chesta says "Sonia is today's girl, bossy in nature with lots of attitude as she knows she is the most beautiful girl in the college."
Navya will be replacing the show Tere Liye, and will be on air from 4 April on Star Plus.
Reporter and Author: Ranjini Nair
