Bade Achche Lagte Hain: Ode to everlasting love in arranged marriage
Agra, May 22 : As strained marital relationships and frequent heartbreaks become the norm in this age of 'fast forward love', a show seeking to focus on 'Long lasting love' in arranged marriages in India is all set to be aired on Sony General entertainment channel from next week.
Presenting the concept of 'Love After marriage' characterised by
arranged marriages, which are still the norm in a major part of India
especially small towns and cities, is 'Bade Achche Lagte Hain', a new
show to be aired from May 30.
Produced by Balaji Telefilms and
featuring popular TV actors Ram Kapoor and Skshi Tanwar, 'Bade Achche
Lagte Hain' was launched here by yesteryear's cine star Jeetendra, amid
the backdrop of the Taj Mahal, the symbol of 'everlasting love' that
forms the basic concept of this show.
The show, which will go on
air on Sony on May 30 on the 2230 hours time slot and will be aired from
Mondays to Thursdays, is about how two mature individuals-Ram, a
business tycoon in his late 40s (played by Ram Kapoor) , and Priya, a
working woman in her late 30s (played by Sakshi Tanwar)- learn to love
each other after being brought together in the bond of marriage.
Launching
the show, Jitendra, father of Ekta Kapoor of Balaji Films, said he
loved the concept of the show that of love after marriage.
"It is
a touching tale of how love blossoms after marriage and how the two
evolve as partners," Jitendra said after launching the show at Taj Khema
overlooking the Taj Mahal.
Jitendra said he was here as his
daughter Ekta Kapoor could not come due to her busy schedule. He said
the script of the show had been written by Ekta many years ago.
The
serial got delayed as Ekta, who had written the script keeping in mind
Ram and Sakshi as the protagonists, did not want to go ahead with
someone else, ;preferring to wait for them to give the nod.
I
feel that Ram and Sakshi, who have earlier worked with Balaji Films in
shows like 'Ghar Ek Mandir' and 'Kahani Ghar Ghar Kii', are the perfect
couple for the show. They look so nice together as the mature couple who
learn to love each other after entering into a bond of arranged
marriage, he added.
Together, I am confident that they will make the show a big success, Jitendra said.
Speaking
on the occasion, the lead actors of the show Ram and Sakshi said it was
heartening for both of them that Ekta had written the script keeping
them in mind.
Talking to reporters, Ram Kapoor said,"What was
heartening for me that Ekta conceived the show with both of us in mind.
Not only that, she said she would not do the show with any other actor
and chose to wait for me for two long years to launch the show." Talking
about the show, the Business head of the Sony entertainment network
Sneha Rajani said, 'Bade Achche Lagte Hain' explores the two different
personalities of the protagonists Ram and Priya- how through their
different personalities they get together in the bond of 'long lasting
love.' She said the launch of the pathbreaking show was part of the
efforts of the channel to strengthen its fiction band.
"Non
fiction will always remain our forte, being the pioneers of the genre.
However, fiction will be our main focus in months to come. Our effort
will be to ensure that Sony is among the top three channels by the end
of this year, something which I am confident we will be able to achieve
with our impressive line up of fiction shows in the coming months. Also,
we hope to regain the number one slot in the next two years," Rajani
said.
Speaking at the launch, the COO of Multiscreen Media, N P
Singh said "Last year had been very good for the channel which has
doubled its GRPs.Our aim is to now be the number one channel in the next
two years." Talking about the show, Mr Singh said,"We have earlier done
very successful shows with Balaji like 'Ghar Ek Mandir' and 'Kutumb'.
While
Ram has done 'Ghar Ek Mandir' for us, Sakshi's association with us has
been through shows like 'Bhanwar', 'Devi' and 'Crime Patrol'.
'Bade Achche Lagte Hain' is a show with a beautiful concept.
"I hope that our association with Ram, Sakshi and Balaji will prove to be a successful one," he added.
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