I completely agree... This show is glorfying "lies"...under the pretext of "good intentions". I detest such people. The heroine's character should be changed and a different image should be projected. Else Im not going to watch this "wrong message" sending serial.
The show ain't doing that pal. Rather, it's what Lovely's state of mind seems to be dictating. I doubt one could gravitate away from this facet of the character without compromising the entire plot of the story. Lovely the liar is infact the essence of the story, it's a character sketch. There is no 'message' being sent here- unless you watch shows with a pen and paper in hand trying to ascertain a moral tidbit every now and then, which I am sure you don't. Such spicy, convoluted angles to the show rake in the ever vaunted TRPs and really at the end of the day, nothing trumps those points across the board. I'd say give the story some time and sit back and enjoy.