PR: Zee raises voice against injustice (Article)

Posted: 12 years ago
 
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    Zee TV raises its voice against injustice towards ageing parents
    Mumbai, Monday, July 25: India's leading Hindi GEC, Zee TV, has always been aware of its role as a medium of influencing public perception and introducing societal change. As a result, the channel has made it a point to address burning social issues through its programming content from time to time. Be it raising a voice against domestic violence through Ghar Ki Lakshmi-Betiyaan, generating awareness and sensitivity around the issue of autism through Aap Ki Antara or presenting the harsh reality of girl child-trafficking through Agle Janam Mohe Bitiya Hi Kijo, Zee TV has pioneered socially relevant television programming.

    Earlier this year, Zee TV launched a drive called 'Project Protsahan', pledging its dedication towards upliftment of society. A number of initiatives have been organized as a part of this project in Mumbai, Indore, Lucknow and Chandigarh amongst other cities. The latest track of Zee TV's top-rated soap Pavitra Rishta where lead protagonist Archana's mother Sulochana is driven out of her own home by a conniving daughter-in-law Manjusha brings a grave issue prevalent in society to the fore. The incidence of families packing off their ageing parents to old-age homes is on the rise in the country and Zee TV is all set to make a difference through its programming content as well as two of its most recent consumer connect initiatives.

    Actors Savita Prabhune and Usha Nadkarni who essay the roles of the eldest members in the family on Pavitra Rishta recently visited the Dignity Foundation's 'Chai Masti Club for Senior Citizens' in Mumbai and discussed the issues faced by senior citizens at length. They expressed their views about how the youth needs to adopt a far more responsible approach towards their parents and be more humane in taking care of them as they age.

    Additionally, in an endeavour to sensitize the masses towards the basic needs of senior citizens, Zee TV adopts an innovative mechanism. From Monday, July 25, public service announcements will be running on the LCD screens across BEST buses in Mumbai wherein actor Savita Prabhune, who plays Sulochana, will address the citizens asking them to offer seats to the senior citizens if they are standing in the buses.
     
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    this is taken from Zee site, sorry if posted before
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    Link : Click here
    Edited by -Shankar- - 12 years ago
    Posted: 12 years ago
    nice to read about thanks for sharing
    Posted: 12 years ago
    OMG 😕 Is this a joke?
     
    Zee fights against injustice of aged parents?
     
    The same Zee TV that had a never ending track on the emotional abuse of a mother (Savita) as part of a domestic disagreement with her son and the cockamame track of her DIL treating her with home brewed phsycological treatments that are sure to drive sane people of the edge with healthy doses of paranoia and infectious rage.
     
    Zee's role has surely been through the marketing mill. i would have loved this article to have appeared when that track was going on.
     
    Zee's role aside, this is a seroius issue that is global - not just in India and the more visiblity the better.  Wish they had mentioned Zee's involvement without any references to tracks in PR.
    Posted: 12 years ago
    I'm sorry, but this is just a publicity stunt by zee. They don't give 2 craps about raising awareness on social issues/injustices; they only care about raising ratings by jumping on current "hot" social issues and eventually making a mockery out of them w/ poor execution and unrealistic, illogical tracks. They have the platform and opportunity to do good, but rather choose to send
    disturbing messages out to the public in my opinion. Sorry, but this is bs to me.
    Posted: 12 years ago
    working for a great cause!
    thanks for sharingEdited by -SONU- - 12 years ago
    Posted: 12 years ago
    yes zee has shown social issues
     
    the biggest issue shown was the behaviour of a very cunning , vixen like & highly shrewd woman sulochana
     
    the woman who always shielded her bahu ...
     who created hazards in the house
     who sent her daughter to brothel &who wud had been the happiest woman on this earth if that daughter wud had been gangraped in the brothel
    who though not legally but morally & ethically was responsible for somebody's death
    who ruined the lives of each & every nanad
     
    & that woman never left a chance to humiliate her poor , innocent , angel like damaad & who took advantage of all her damaads
     
     
    & now this woman will show us ill treatment of old parents ka issue
     
    please end this sulochana BS ... i had enough of that
    Posted: 12 years ago
    Social issue when Sanskarki Devi Sulochana is kicked out by her son and DIL...Hmmm Again Ks are important but no one else.

    What abt social issues of Vandu being beaten up by Ajit?
    How abt Rassi trying to burn Vandu?
    What abt Damo coming home bevda day after day?
    What abt Savita iltreated while she was having memory problems and Son-Bahu treating her with their own Cockamime theories?
    What abt Sulo, Archu wanting Vaishu to go back to two timer FBD?
    What abt FBD two timing Vaishu?
    What abt Archu tricking Madhuri into lying in court of law abt her legal marriage?
    What abt when Varshu aborted her baby w/o husband's knowledge?
    What abt Archu lending her son to her sister one day and letting them keep him for 3 yrs yet again w/o her husband's manzoori?
    How abt Archu still trying to let her sister take ArMan's son Soham away disregarding her husban's feelings or decision?
    What about the emotional stress and constant taunting of Damo and Vandita to Shravni glorifying and rubbing Archu in her face?  To the point they wanted to ship her out of the family.

    Last but not least..How abt Sulo slapping Manav 3 times ???? 😡

    I can go on and on abt Zee could have raised issues and brought awareness to public.

    They are as hypocritical as the show on their serials.

    All bakwaas.  Who the heck falls for this? NOt MOI.  Grrr

    TFS

    Edited by Dabulls23 - 12 years ago
    Posted: 12 years ago
    the CVs have raised issues .. but dont bother "solving" it ...
    Oh wait , they have tried "solving" some issues but in ridiculous ways ...
     
    Posted: 12 years ago
    very nice job by zee..😎
    Posted: 12 years ago
    Originally posted by lunza


    the CVs have raised issues .. but dont bother "solving" it ...
    Oh wait , they have tried "solving" some issues but in ridiculous ways ...
     


    Are Lunzy issues have been raised with solution (Half baked)

    Sab marzon ki ek davaa "ArChana" 😆  She can do anything and fix anything.  But but can't take cae of her own son Soham 😭 so the solution, Ship him to Varsha 😡

    Edited by Dabulls23 - 12 years ago

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