Ekta's new alphabet obsession In an eccentric battle of the alphabets, the kingdom of K seems to have collapsed and a new epoch has found its way. Ekta Kapoor's passion for P is the talk of town. The recent example being Ekta's most awaited show - Parichay on Colors starring Samir Soni as the protagonist as most of her shows have been named after the alphabets B and P. From Bairi Piya, Pavitra Rishta, Bade Acche Lagte Hai and now Parichay – Nayee Zindagi Kay Sapno Ka. When the said shows worked, guess she hopes P brings luck to Parichay as well. | ||||