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Madhuri Dixit is all set to appear as an anchor to launch a new entertainment channel called Life OK.
Denying the speculation that she was the channel's official partner, she said she was only anchoring it to launch it to the masses. "I am not a business partner," Madhuri told Mail Today.
The actress's job will be that of a storyteller or "brand philosopher". "The channel will have value-based shows. I'll be the 'sutradhar ' and will interpret and discuss the shows with the viewers," Madhuri said.
The channel, where the actress's stint would last six months, will go on air from Sunday.
It is the first project Madhuri has undertaken after returning to India from the US in October, with her two sons and husband Dr S. Nene.
She seems to have been roped in for Life OK looking at her small screen outing last year onJhalak Dikhlaa Jaa, which had a decent viewership.
Life OK is being launched by Star India Pvt Ltd, which has drawn the curtains on its eight-year-old Hindi channel Star One.
The new channel will also mark the return of the controversial reality show Sach Ka Samna-Bhrashtachar Ke Khilaf Sach Ki Awaz. In its second season, anchor-actor Rajeev Khandelwal will grill participants on the basis of their honesty at the workplace.
Life OK will also have social dramas such as Meri Maa, Saubhagyavati Bhav, Tum Dena Saath Mera and a mythological show called Devon Ka Dev Mahadev.
"I always felt there were several issues which needed answers. We want to discuss with the viewers matters such as corruption, wife abuse and domestic violence, without being preachy," Madhuri said.
She agreed that the family shows to be aired on the channel are not radically different from the ones shown on other channels. But, she said: "We can't suddenly change the audience's taste. Since the Indian audience is used to watching family shows, we need to offer rich stories and bring to the fore thought-provoking issues which are not widely discussed by the middle-class."
Madhuri seems to have found the small screen a safer option as she earlier anchored a Zee TV cookery reality show, Food Food Maha Challenge , with chef Sanjeev Kapoor.
"Since I have returned to India, my priority is to make my children comfortable and give them more time. So I am picking projects judiciously," she said.
Read more at: http://indiatoday.intoday.in/story/madhuri-dixit-to-anchor-shows-on-life-ok-channel/1/164674.html
Life OK hit the screens with a gamut of new shows yesterday (18 December 2011) and it seems to be a channel which will definitely impress the masses. New show means new opportunities for television actors. Sriti Jha, who debuted with Disney's Dhoom Machaao Dhoom and later went on to appear in Jiya Jale on 9X, has been roped in by UTV to play the role of Jahnvi –a victim of domestic violence – in their latest offering Dil Se Di Dua…Saubhagyavati Bhava on the same channel.
Her character is that of a normal girl who gets married to a very rich man Viraj (Karanvir Bohra). Viraj is over-possessive and over-protective towards his wife.
"I accepted the role as it is a challenge to react to such a complex character like Viraj," says Sriti. She further goes on to say that Viraj will initially appear to be loving and caring, but as the show will progress his true colours will get revealed. "In the last night's episode, everyone has seen that I tried to run away from the house, but he brought me back. He appears to be sweet, but things will get difficult in the future," says the lovely lady who has always tried to experiment as an actor, be it a princess in Shaurya Aur Suhani, a split personality in Jyoti or a blind girl inRakt Sambandh.
Furthermore, she thinks that many women from smaller towns will relate to her character as domestic violence is rampant in those areas. "It is so sad that most women don't know what to do in such a situation. It is not that easy to walk out of a marriage as they have to take many things into account before taking a big step like divorce," ends the gracious lady.
Noble thought, Sriti. Hope you become an inspiration for many and help women deal with the menace of domestic violence.
On disappearing from the small screen after Nach Baliye 4, Karanvir Bohra has resurfaced. He will appear on Dil Se Di Dua… Saubhagyavati Bhava on the new channel Life Ok. The actor has been giving unique reasons for his absence from the small screen. He starts off by saying: "I was very choosy about my projects. After the generation leap in Kasautii Zindagii Kay, I was not keen to play a 40-year-old so I decided to quit the show."
Apparently after Kasautii... the actor was getting a lot of offers for similar roles. "I did Aziz Mirza's film Kismat Konnection but I was getting roles with five other parallel leads which I didn't want to do," says Karan. Pushed to a corner, Karan made a startling decision: "When I was doing Nach..., Farah Khan, who was the judge, told me that I am a good dancer and advised me to learn classical forms of dance as well. You won't believe it, but for two years my wife (Teejay Sidhu) and I didn't face the camera because we were busy learning classical dance and Kathak. We would practise almost all week and today it's paying off," confesses Karan."Now, by God's grace, I have two films coming up — Chemistry (with Shreyas, Tanisha Mukherjee, Soha Ali Khan) and director Anjum Rizvi's 3D venture with Veena Malik," he adds.
Talking about his new avatar in Dil Se Di Dua… Saubhagyavati Bhava, "I got greedy when I was offered this role. I was informed that 75-80 people from the TV and film industry auditioned but I got selected in just two days. Viraj, the character I play is completely opposite to me. It's a very different kind of love that Viraj feels for his wife. Playing this role did take a toll as initially I found it difficult to portray the character. I watched movies like Agnisakshi, Sleeping With The Enemy and Silence Of The Lambs to get into the character's skin. Now I am quite comfortable with it."
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