MTV Roadies bags 'The Most Social TV Show' at Mashable Awards
MTV Roadies bags 'The Most Social TV Show' at Mashable Awards
It's raining awards for
MTV this year and there is no better way to celebrate than to top it up with the highest honour of winning the
Mashable 'Most Social TV Show' in the world for the show
MTV Hero Roadies.
Mashable, one of the most popular online tech and news website declared
MTV's Roadies as the winner which was the only popular
Indian nominee. The other nominations in the category were,
WWE RAW (longest-running weekly episodic TV show in history),
The Glee Project, Pretty Little Liars, Attack of the Show, Bones and
Supernatural. After two weeks of voting from its fans from all around the world,
MTV Hero Roadies finally won this title and they are now
Mashable's Most Social TV Show. This is the first time an
Indian show and brand has been nominated and or won this award for their online innovation.
Roadies has progressed from a TV show to a youth obsession and
the kind of traction it has generated in the digital space is mind
boggling.
10 MM fans on FB, among the
top 3 most engaged FB pages in the world, trending regularly on
twitter and
youtube and over
10 million views on its
youtube channel. This is what being a
CULT is all about.
MTV Roadies which is now in its
9th season is India's
most acclaimed youth reality show, where real life people are pitted
against each other. It is a blend of adventure, travel, thrill, drama
and survival of the toughest.
MTV Roadies created an instant
craze in its first season itself (2003) and today boasts of the largest
cult following for a television show.
MTV has successfully established
Roadies as a brand and has extended it across platforms other than the
TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly
3.4 million followers on the popular social network site.
Source:
TOP 10 Must watch TV shows of the DAY (26th December 2011)
Edited by philipking - 12 years ago