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MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from Zee Entertainment Enterprises (Zeel) stable, is gearing up to launch a new fiction show, Rab Se Sona Ishq.
The show will go on-air on 16 July, though the channel has not finalised the time slot yet.
It is being produced by Jay Mehtaa Productions who have earlier associated with Zee TV to produce Sindoor.
Rab Se Sona Ishq is a coss-continental love story aimed at today's "global" Indian.
The show is filmed in picturesque interiors of Punjab and will be shot in London over the next three months.
Zee TV head - fiction programming Sukesh Motwani said, "Its first-of-its-kind cross-continental love story on Indian television. It's a story about people's dreams and convictions and how they chase them. The canvas of this love story is expansive and our treatment of the show will be nothing short of grand."
Mehtaa added, "You will be able to appreciate the sheer effort and our minute attention to detail only once you see the episodes. To capture the essence of rural Punjab and retain the authenticity in its depiction, we've had a 25 day rigorous outdoor schedule in villages near Chandigarh and Patiala such as Nabha, Baroli, Banur, Majri and Basi Pathana. We have stunning visuals of our leads in Punjab."
The show's soundtrack is the four new songs composed and recorded for it. The soundtrack also recreates some of the most beautiful Sufi compositions of Bulleh Shah, Reshma and Abida Parveen. Additionally, the show will feature a rock band wandering through the streets, performing songs pertinent to the situations developing on the show.
Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever. The show also captures the "larger-than-life" illusions and tells the story of starry-eyed migrant Indians who land up in London with a million dreams, the channel said.
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