Well, ofcourse!
As you can tell from my username, I would love this show. Apart from it being my guilty pleasure, I try to squeeze some intellectually redeemable value from it, and what I have come up with is- it makes you understand strategy better. Believe me, if you understand how people click, it can be useful as school or at work.
P.S Above is what I tell my dad when he pulls a face seeing me watch Bigg Boss 😆