BB 6-TRP/TAM/ChannelGRPs Thread

Edited by --Udhay-- - 11 years ago

Edited by --Udhay-- - 11 years ago

MEC estimates 30% increase in ratings for Big Boss 6

The media agency has estimated the opening TVR to be at 3.9 among All Adults, 15 years+, SEC ABC, All India. This is 30 per cent higher than last season of Bigg Boss

BestMediaInfo Bureau | Delhi | October 8, 2012

As part of their television rating estimation series, MEC has announced the rating estimate for this season of Big Boss which is launched on Sunday, October 7, 2012. Big Boss is moving from the late-night slot of 10:30 PM last season to the prime time slot of 9 PM this season. This in itself should lead to an increase in rating compared to last season. However, it will compete with KBC in this time slot.

MEC has estimated the opening TVR for this season to be at 3.9 among All Adults, 15 years+, SEC ABC, All India. This is 30 per cent higher compared to the opening TVR of 3 last season.

Geetha Shiv, National Director, Analytics & Insight, MEC, said, "We have found in our model that promos are a key influencing factor. While the promos on Colors are comparable to last season, we are seeing a spike in promos on other channels in the last one week. This can add to the rating increase."

It may be noted that Colors has been holding its share in the 9 to 10 PM slot with Jhalak Dikhla Ja even post the launch of KBC.

The search volume index which has been taken as an indicator of buzz is comparable to the last season.

Sunder Muthuraman, Managing Partner, Meritus Analytics, commented, "Analytical process of forecasting is fine-tuned with testing/validating various variables that are affecting the results and a sound business appreciation of those variables. Continuous forecasting helps in managing and timing investments better."

Link :

http://www.bestmediainfo.com/2012/10/mec-estimates-30-increase-in-ratings-for-big-boss-6/

Edited by --Udhay-- - 11 years ago

Guys, post TRPs and discuss about it here, please.

3.9...??...bt dats too low...😲

As per Information from the authorities concerned, it has been decided that there will be no release of TRPs from Oct7 to December 2012.

Originally posted by: Mrsimisam

3.9...??...bt dats too low...😲

almost 4 is not low at all...compare it other 4 is gud number

Originally posted by: --Udhay--

As per Information from the authorities concerned, it has been decided that there will be no release of TRPs from Oct7 to December 2012.

oct to december no trp release why??? i dont think it can happen that because trp is released by trp agenics  not colors

Guys the decision is made by TAM agency.

Breaking News: TAM data temporarily deferred for 9 weeks starting Week 41

IBF, AAAI, ISA came to a consensus yesterday to temporarily defer publication of the weekly television audience measurement data coinciding with the period of transition to full digitisation in the four metros. The deferment is on all-India basis

BestMediaInfo Bureau | Delhi | October 17, 2012

The time of reckoning has come. For nine weeks ' Week 41 to Week 49 ' that is, from October 7, 2012 to December 8, 2012, the broadcast industry will have to function without TAM data. Sources close to the development have informed BestMediaInfo.com that the industry stakeholders came to a consensus yesterday to temporarily defer publication of the weekly television audience measurement data by TAM coinciding with the period of transition to full digitisation in the four metros of Delhi, Mumbai, Kolkata and Chennai.

The sources also informed that the deferment of TAM data is on all-India basis. It was also decided by the industry that TAM would be entitled to release the data for these nine weeks along with the data of Week 50 on December 19.

It may be recalled that the meeting of the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and AAAI (Advertising Agencies Association of India) originally scheduled to be held in Mumbai on October 11, 2012 to arrive at a consensus on ceasing the publication of TAM data during the period of transition to full digitisation in the four metro cities was called off and rescheduled for Monday, October 15, 2012. However, the industry representatives failed to arrive at a decision on Monday, and met again yesterday to finally arrive at a consensus decision.

The decision is fraught with far-reaching implications during these nine weeks for the broadcast industry. Some industry observers feel that advertisers would get the upper hand in the absence of ratings, and they could beat down advertising rates in this period. Many channels have expressed off the record that lack of ratings data may affect the revenue potential of their big-ticket shows in terms of spot ad bookings. Colors has a lot in stake with its Bigg Boss Season 6 which is currently on. Sony Entertainment Television has its KBC on-air. In the absence of ratings for a protracted nine weeks, it will finally depend on the marketing muscle of the television channels to keep the revenue side ticking as per set targets.

Breaking News: TAM data temporarily deferred for 9 weeks starting Week 41 Edited by --Udhay-- - 11 years ago