Breaking News: TAM releases data for 10 weeks; Hindi GECs witness close fight
While the entire data for 10
weeks is being analysed and will be available soon, we are presenting
the last week's (Week 50) data for the Hindi GECs
BestMediaInfo Bureau | Delhi | December 24, 2012
TAM
Media Research has released the data from Week 41 to Week 50 for all
the genres except 'News Channels'. In the wake of the phase-wise DAS
implementation across India, the release of TAM TV viewing data was
deferred for All-India market for a period of nine weeks starting Week
41 (October 7, 2012, Sunday) and ending Week 49 (December 8, 2012). This
deferred data was to be released on December 19, 2012 along with data
for Week 50 (December 9-15, 2012) but due to reservations of News
Channels, the data was released today.
According to data sourced from TAM
subscribers for CS 4+, HSM markets, there seem to be a fierce battle for
top positions among Hindi General Entertainment Channels. While the
entire data for 10 weeks is being analysed and will be available later,
we are presenting the last week's (Week 50) data for the Hindi GECs.
In Week 50 (December 9-15, 2012), Colors
topped the Hindi GECs with 239 GRPs followed closely by Star Plus at
No.2 with 231 GRPs. Sony Entertainment Television stood at No. 3 with
201 and Zee TV garnered 191 GRPs at No.4.
SAB TV was fifth most watched channel at
No.5 with 140 GRPs followed closely by Life OK at No.6 with 130 GRPs.
Star Utsav scored 38 GRPs at No. 7 while Sahara One remained at No.8
with 23 GRPs.
Top 10 programmes on Hindi GECs in Week 50:
Weekdays programming:
1. Balika Vadhu (5.8 TVR)
2. Diya Aur Bati Hum (4.8 TVR)
3. Sathiya and Yeh Rishta Kya Kehlata Hai (4.3 TVR)
4. Sasuraal Simar Ka (4.1 TVR)
5. Madhubala (4.0),
6. Tarak Mehta ka Ulta Chashma (3.7 TVR)
7. Sapane Suhane Ladakpan Ke (3.5 TVR)
8. Pyar Ka Dard and Pavitra Rishta (3.4 TVR)
9. Mahadev (3.4 TVR)
10. Qubool Hai, Bade Achche Lagte Hain and Uttran (2.7 TVR)
Weekend programming:
1. CID (3.3 TVR)
2. KBC (3.3 TVR)
3. Crime Patrol (2.8 TVR)
Among Hindi movie channels, MAX was the No.1 Hindi movie channel in Week 50 with 144 GRPs. Zee Cinema and Star Gold were combinely at No.2 with 111 GRPs.
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