Time slot does matter, but what mattes the most is the content of the show and how the story pans out! The greatest issue with Silences has been overcrowding of characters...as someone mentioned in an earlier post, it took a long time for the viewers to establish who was who in the serial...that is not a good sign! Also, the creatives made a huge mistake in introducing all the charactes of the show in one clean sweep...instead of getting them into the show one by one!
There were so many unnecessary characters...like Aditya, Amrita, Shivangi, the other two sons of Asavari ect! You can see any other show from SP...all of them have limited main characters and they keep adding and subtracting new characters as and when the script requires.
IMo, Silences could have worked best had the creatives utilized GG's chemistry from the very beginning and made it the USP of the show...instead of focusing on AS and Asavari!