After trying to sensitise the society with its first two seasons, "Gumrah: End of Innocence" returns with the third season and this time the motto is to tell people how to prevent crime.
"The theme of the season is - 'be aware, be prepared, be safe'," Prem Kamath, general manager and executive vice president, Channel V, told reporters at the launch of the show Thursday.
The show, set to go on air July 7, will tell people how to prevent crime by acting right.
"As an additional step to the first two seasons, the third season will also show how a tragedy can be prevented. For instance, if a friend or parents would have behaved in a certain way or have done something, the tragedy would not have happened," explained Kamath.
What is the yardstick to choose the cases?
"We pick cases that can be related to a wide section of society. We basically want to educate society at large. At every stage we are reinforcing how a crime happens and how it can be avoided," said Kamath.
The channel has also launched an application that sends an alert in case of danger and actress Chitrangada Singh will endorse the app called "VithU". As of now, it is only available on android phones.
"It feels great to be the face of the app. It's a fantastic idea because it is something that people really need," said the actress of films like "Desi Boyz" and "Inkaar".
With the app an individual can send a message to five people enlisted on it and the recipients will also get the geographical location of the sender.
The 37-year-old actress, who will be seen narrating the first episode, said "Gumrah" gives an insight into people's mind.
"The show is actually spreading a good message as it makes you think that it's not always strangers who hurt you, people who are not complete strangers can also do it," she said.
TV actor Karan Kundra, who hosted the first two seasons, will host part three and Kamath said "there cannot be a 'Gumrah' without him".
Karan confesses that people's perception towards him has changed ever since he started hosting the show.
"People now look at me with more respect. It has been an important journey for me as an actor," he said and added that "we are solving a huge problem through the show".
The show has helped in improving communication between two generations, said Karan.
The weekend show will be aired every sunday at 7 p.m.
Channel V is back with Season 3 of Gumrah
After the success of its first two seasons, Channel V's flagship show 'Gumrah' is back for Season 3. The new season premiered yesterday, July 7, at 7 PM.
The brand new episodes will continue to unravel teen crimes in our society which make criminals out of the youth. Taking a step ahead from the earlier seasons, Season 3 will focus on equipping the youth to avoid being victimised by the criminal elements at large in society; focusing on the thought 'Be Aware, Be Prepared, Be Safe'.
Prem Kamath, GM & Channel Head, commented, "In our unique position as the one and only youth entertainment channel, we are well aware that we not only need to entertain the youth but also inform and prepare them. The VithU app is an extension of the show which equips society against unfavourable circumstances and can prevent their victimisation. Gumrah has been for the last two seasons guiding the youth through the dark corners of the mind. Season 3 took off from where we left last time and will make it even bigger and better."
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These are the two things, which do not make a hue and cry about their arrival, they simply slither their way through—danger and crime. Both are so beautifully co-related that you need a strong intuition to handle them, or you can let technology make things easier for you. Channel V's unique Gumrah 'VithU' phone app promises to deal with danger and crime affectively. Chitrangda Singh will endorse the show and its unique phone app. The host of the show Karan Kundra who has taken the audiences through the hard-hitting cases for the two seasons have all the reason to put his faith in VithU phone app. Just for you Her dusky looks and smouldering eyes have won many hearts. Bollywood actor Chitrangda Singh makes her television debut with Gumrah Season 3, and the beauty believes in saying no to what is wrong, and yes to what is right. It is the Channel V's VithU phone app that she zeroes in on as the right thing. "As youngsters we all went friends' place for a sleepover and we encountered some untoward incidents. I wish this application was there at that time to avoid such situations," shares Chitrangda. Gumrah Season 3 will be anchored by Karan Kundra and is being endorsed by Bollywood star Chitrangda Singh. She has already narrated the first episode on July 7. "The unique phone app VithU for android phone users is amazing. It features a 'panic button' that can be used in the face of danger. I will be using it myself," she adds. It's pouring offers for the beauty, but she would rather let the producers talk about it. "I have a lot of offers and you will definitely see a lot of me. I think it is only wise on my part to let the producers talk about my movies." Television is a big platform for Bollywood stars and Chitrangda is aware of the fact. "TV is quite a big medium for reaching out to the common man. Shows like Gumrah make the society sit up and notice where we need to change ourselves." She has a quick piece of advice for the women, "Don't think you face danger from strangers, even someone close to you can harm you. Just be alert," adds Chitrangda. He is back Karan Kundra comes back as the host for the third season of Gumrah. Of course, he has choices and a lot of work in films; this is however one platform he will always have time for. "Hosting Gumrah has changed me as a person, I am more sensitive to the people around and now I can understand their problems better," says Karan, who feels he has a deeper connection with the show, more than a mere host. "I have seen tragedies that we have shown on our various episodes. That pain and trauma stays with me for a long time." It is work and more work for Karan, as he laughs. "I haven't slept in ages I think. The show and films, it is going from one unfinished project to the other." When does he get time to meet his real self? "Meeting with Karan happens only when I am with my family and friends, I feel real with them." Karan will soon be seen in Bollywood films and a Punjabi movie. A step forward Taking a step ahead from the earlier seasons, Season 3 will focus on equipping the youth to avoid being victimised by the criminal elements at large in the society; thus focusing on the thought—"Be Aware, Be Prepared, Be Safe." Prem Kamath, general manager and channel head, who likes to interact with youngsters through live musical shows and programme, says, "We not only need to entertain the youth but also inform and prepare them. VithU app is an extension of the show which equips the society against unfavourable circumstances and can prevent their victimisation. Season 3 Gumrah is even bigger and better." The show recently won the Best Non-Fiction Show at the prestigious Indian Telly Awards. |