Zee TV launches new show 'Do Dil Bandhe Ek Dori Se'
Produced by Film Farms, the show will replace 'Hitler Didi' from August 12 at 8.30 pm slot on weekdays
Sohini Sen | Mumbai | August 5, 2013
Zee TV announced its latest fiction show
'Do Dil Bandhe ek dori se' which will go on air from August 12, 2013 at
8.30 pm from Monday to Friday, replacing the show 'Hitler Didi' which
will run its last episode this month.
Produced by Rupali Guha and Pintoo Guha, Do
Dil Bandhe ek dori se is the newest from the Film Farms stable. Film
Farms is a known production house, famous for its earlier shows such as
Dil Se Diya Vachan, Tumhari Disha and Uttaran.
The new show revolves around the story of
Shivani and Raghu. While Shivani has been brought up in a luxurious and
priviledged atmosphere under the care of her grandfather Balwant Chauhan
(played by Alok Nath), Raghu is the house-help. Circumstances conjure
up a situation where Shivani, instead of marrying her suitably rich
fiance, marries te underpriviledged Raghu. Thus starts the story of
adjusting and balancing in a household that is diametrically opposite
from what she is used to.
On the occasion, Rupali Guha, Producer,
Film Farms said," This has surely come a full circle, from my first show
in Zee to the present one. It is always a pleasure and we wish that
with such a great cast of versatile actors, we will be able to show the
story beautifully. The show talks about a situation where Shivani does
not wish to belong to. How she begins to overcome the difficulties and
build bridges with her husband and his family forms the crux of the
story."
The launch campaign will be a 360 degree
campaign involving audio visual mediums such as TV, DTH and cable in the
Hindi speaking market. The concept of Live Streaming would be made
available on Dish TV and Airtel on the launch day – whereby the viewer
would be directed to Zee TV as soon as he or she turns on the set top
box. There will also be Shifting LCN whereby a new channel will be
created between any two existing channels where the show related content
will be telecast. Marketing initiatives have also been planned around
upcoming movie Chennai Express.
Ajay Bhalwankar, Content Head, Hindi GEC's
ZEEL, feels that " the show is about how life takes twists and turns.
And you cannot change your destiny, but what you can do is change the
environment. You cant change the lives of the people around you and make
it better. We are also planning to use audience engagament programmes
to create gatherings, debates and conversations around this."
Link: http://www.bestmediainfo.com/2013/08/zee-tv-launches-new-show-do-dil-bandhe-ek-dori-se/
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