TOI: Setup directors provide the boost to mount a show

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Posted: 10 years ago
Setup directors provide the boost to mount a show

It is not just about grand sets and special effects, producers are pumping in money on setup directors to mount a show...

A show begins. It shows promise. The promos are good, the launch episode generates interest,an out-of-the-box idea makes you want to see the next episode. Clearly, daily soaps do make for good viewing, at least for the initial episodes. And here's the thing. It is 'setup directors' who direct initial episodes of new shows to grab eyeballs, a la 'special sequence' directors for Bollywoodfilms. In fact, TV's highest rated shows had setup directors from help mount the shows.

While most of the shows had good TRPs at some point during their run, some fail to live up to expectations even after starting well. While producers feel it is a game of economics and they can't afford these talented yet expensive directors in the long run to direct their shows, setup directors feel that every show loses its fizz after a certain period of time and it does not give them creative satisfaction to continue directing a show that has no finite story. It is a task for the director who takes over after the show has been established to keep it going, there have been a few shows who have shown great TRPs initially, lose fizz and so leaps, newer situations and characters are introduced. We spoke to a few setup directors.

PRODUCER'S TAKE ON THIS:
Rajesh Pavithran, co-producer Buddha: It is very important that the economics falls in place. And a balancing act can only be achieved by a director who understands the characters, story arc and characterisation of the show. A setup director is good but he will exit the show after a few episodes. Therefore every producer needs a director who will deliver reasonable quality, deliver on deadline and stays with you for the entire show.

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Edited by Ms.S.K. - 10 years ago

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Ms.SK thumbnail
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Posted: 10 years ago
Article is bang on.
also agree with one of the setup directors comment that show should not drag on