TAM Media Research, a joint venture between AC Nielsen Research Services and Kantar Market Research, provides viewership data to all channels - which is further extrapolated to conclude final results. With approximately 10,000 servers all around the country, it has a total reach of around 40,000 to 50,000 people in different parts of the country (based on the assumption that each family on an average has 4 to 5 people). The selected families that constitute the sample size are provided with specific remotes with unique buttons for each family member. Every family member of the house, in which a server is placed, is provided with a different button on the remote that helps in segmentation of the data as per gender and age. TAM, on a yearly basis, conducts surveys to verify the authenticity of the data. However, the locations of the selected servers are not disclosed in the public domain because of confidential reasons.
TAM has divided markets geographically to maintain heterogeneity among the people being analysed. Also, the data is analysed differently according to the language preferences of regions. There also exist certain Hindi Speaking Markets (HSM). The final numbers are divulged in something known as Gross Viewership in Thousands (GVT). The viewership of a particular person is considered only if he watches a show for one minute at a stretch. The calculation of GVT is done as per the formulas and statistical methods adopted by TAM which is further used by the client, including the news channels.
http://www.newslaundry.com/2014/06/04/tam-for-some-truth-about-trps/
Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers' houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day.
What is TRP?
TRP means Television Rating Point which indicates the popularity of a TV channel or a program. The points are calculated using questioning of people or using electronic systems. TRP is important as it enables the advertisers and investors to understand the mood of people. According to the TV channel's or TV serial's popularity, advertisers decide where to show their advertisements and investors decide where to invest their money. Many channels like the news channels today use various tactics to increase their viewers and thus their TRP in order to attract advertisers.
How is TRP calculated?
TRP is calculated by Indian agencies like INTAM and DART. INTAM stands for Indian Television Audience Measurement.
Electronic method of TRP calculation.
Following two electronic methods exist for calculating TRP.
1. Frequency Monitoring where a device called "people meters" is installed in a set of selected homes and these gadgets record data about the channel or programme watched by the family members. It reads the frequencies of channels being watched and this data is later analyzed by the agency to create a national TRP data of various TV channels and TV programmes.
2. The second method is called picture matching where the people meter records a small portion of the picture that is being watched on the TV. This data in the form of pictures collected from a set of homes is later on analyzed to calculate the TRPs.
http://www.indiastudychannel.com/experts/28915-What-TRP-Rating-how-calculated.aspx
TAM Media Research, a joint venture between AC Nielsen Research Services and Kantar Market Research, provides viewership data to all channels - which is further extrapolated to conclude final results. With approximately 10,000 servers all around the country, it has a total reach of around 40,000 to 50,000 people in different parts of the country (based on the assumption that each family on an average has 4 to 5 people). The selected families that constitute the sample size are provided with specific remotes with unique buttons for each family member. Every family member of the house, in which a server is placed, is provided with a different button on the remote that helps in segmentation of the data as per gender and age. TAM, on a yearly basis, conducts surveys to verify the authenticity of the data. However, the locations of the selected servers are not disclosed in the public domain because of confidential reasons.
TAM has divided markets geographically to maintain heterogeneity among the people being analysed. Also, the data is analysed differently according to the language preferences of regions. There also exist certain Hindi Speaking Markets (HSM). The final numbers are divulged in something known as Gross Viewership in Thousands (GVT). The viewership of a particular person is considered only if he watches a show for one minute at a stretch. The calculation of GVT is done as per the formulas and statistical methods adopted by TAM which is further used by the client, including the news channels.
http://www.newslaundry.com/2014/06/04/tam-for-some-truth-about-trps/
Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers' houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day.
What is TRP?
TRP means Television Rating Point which indicates the popularity of a TV channel or a program. The points are calculated using questioning of people or using electronic systems. TRP is important as it enables the advertisers and investors to understand the mood of people. According to the TV channel's or TV serial's popularity, advertisers decide where to show their advertisements and investors decide where to invest their money. Many channels like the news channels today use various tactics to increase their viewers and thus their TRP in order to attract advertisers.
How is TRP calculated?
TRP is calculated by Indian agencies like INTAM and DART. INTAM stands for Indian Television Audience Measurement.
Electronic method of TRP calculation.
Following two electronic methods exist for calculating TRP.
1. Frequency Monitoring where a device called "people meters" is installed in a set of selected homes and these gadgets record data about the channel or programme watched by the family members. It reads the frequencies of channels being watched and this data is later analyzed by the agency to create a national TRP data of various TV channels and TV programmes.
2. The second method is called picture matching where the people meter records a small portion of the picture that is being watched on the TV. This data in the form of pictures collected from a set of homes is later on analyzed to calculate the TRPs.
http://www.indiastudychannel.com/experts/28915-What-TRP-Rating-how-calculated.aspx
TAM Ratings for Week 3, 2015: TRP
| Rank | Shows | Current Week | Previous Week |
|---|---|---|---|
| 1 | Diya Aur Baati Hum | 4.9 | 4.8 |
| 2 | Kumkum Bhagya | 4.3 | 4.3 |
| 3 | Saath Nibhana Saathiya | 4.2 | 4.3 |
| 4 | Ye Hai Mohabbatein | 3.9 | 4.1 |
| 5 | Taarak Mehta Ka Ooltah Chashmah | 3.8 | 4.2 |
TAM Ratings for Week 4, 2015 (18th - 24th Jan) : TRP
| Rank | Shows | Current Week | Previous Week |
|---|---|---|---|
| 1 | Diya Aur Baati Hum | 5.0 | 4.9 |
| 2 | Saath Nibhana Saathiya | 4.8 | 4.2 |
| 3 | Yeh Hai Mohabbatein | 4.2 | 3.9 |
| 4 | Kumkum Bhagya | 4.1 | 4.3 |
| 5 | Yeh Rishta Kya Kehlata Hai | 3.8 | 3.6 |
| Rank | Shows | Current Week | Previous Week |
|---|---|---|---|
| 1 | Ye Hai Mohabbatein (7:30pm & 11pm) | 6 | 5.6 |
| 2 | Diya Aur Baati Hum | 5 | 4.9 |
| 3 | Yeh Rishta Kya Kehlata Hai | 3.8 | 3.6 |
| 4 | Saath Nibhana Saathiya | 3.7 | 3.8 |
| 5 | Suhani Si Ek Ladki | 3.2 | 2.9 |
| 6 | Tu Mera Hero | 2.9 | 2.9 |
| 7 | Nisha Aur Uske Cousines | 2.2 | 2.2 |
| 8 | Veera | 2.2 | 2.1 |
| 9 | EVEREST | 1.6 | 1.5 |
| 10 | Iss Pyaar Ko Kya Naam Doon... Ek Baar Phir | 1.6 | 1.5 |
| 11 | Private Investigator | - | - |
