A few things made KANK a failure.
Infidelity is a huge taboo in any society. In India the
taboo is far worse. You cannot use infidelity in a plot as easily as in the
west. That being said Indian audiences are not completely uptight either. It
just depends on how you portray infidelity.
The greater problem with KANK was SRK and Rani's characters
were extremely selfish and self-obsessed. They had no appreciation for their
genuinely caring spouses. You don't feel for them. You don't connect with their
feelings. You are more infuriated and upset at them. When you dislike the main
leads of the movie, it is hard for it to be successful.
Other movies have shown infidelity, but with better stories
to make it more palatable.
That being said KANK did deal with a mature subject with some sort of finesse. KJo deserves some applause for broaching an uncomfortable subject.
A few things made KANK a failure.
Infidelity is a huge taboo in any society. In India the
taboo is far worse. You cannot use infidelity in a plot as easily as in the
west. That being said Indian audiences are not completely uptight either. It
just depends on how you portray infidelity.
The greater problem with KANK was SRK and Rani's characters
were extremely selfish and self-obsessed. They had no appreciation for their
genuinely caring spouses. You don't feel for them. You don't connect with their
feelings. You are more infuriated and upset at them. When you dislike the main
leads of the movie, it is hard for it to be successful.
Other movies have shown infidelity, but with better stories
to make it more palatable.
That being said KANK did deal with a mature subject with some sort of finesse. KJo deserves some applause for broaching an uncomfortable subject.