Journey so far
JD floated his company
- Hats Off Productions over five years ago but his first production
Khichdi was in collaboration with UTV. "It was conceptualised as a
daily and I did not have the finance required for that kind of a show.
Eventually, however, it turned out to be a weekly but by then I had
formed a good association with UTV and continued with them," recounts
the producer. After an year of partnership JD decided to go his own way
"because I had my own visions and goals." In the five-year span, Hats
Off has produced over ten shows that include Sarabhai Vs Sarabhai,
Batliwala House No 43 and Main Office Tere Aangan Ki amongst others.
"It's been a wonderful journey so far. We may not have produced 30
shows but our ratio of success has been high. Most of the actors in our
shows have won awards. My company's strengths are writer-director
Aatish Kapadia and Deven Bhojani. I have also been fortunate to be
associated with the best of people in the channels like Peter Mukerjea,
Sameer Nair, Shailaja Kejriwal and Tarun Mehra," says the busiest
producer on television.
Success story
After the whacky
comedy Khichdi about middle-class Gujaratis, writer Aatish Kapadia came
up with a script that delved into the psyche of Gujaratis residing in a
posh Mumbai suburb. "The look of the show was very important because it
was an upper-class family in contrast with the Khichdi clan and I had
to get everything from the cast to the set right. A huge set with two
flats was erected for the show and I wanted Deven Bhojani to direct
it," informs JD. Deven was reluctant to helm the show because he
thought he wouldn't be able to do justice to actors like Satish Shah
and Ratna Pathak-Shah. JD and Aatish persisted and the rest, as they
say, is history. The subtle and sophisticated humour in the show raised
the bar of comedy in India. The show had a run of 90 episodes and even
in repeat telecasts garners considerabale viewership on Star One.
Baa Bahoo... Breakthrough
"Nowhere
in the world are soaps aired on weekends," declares a proud JD whose
Baa Bahoo Aur Baby was one of the first tri-weekly dramas to lure and
sustain viewers who were used to watching reality shows and films on
weekends. "It was a tough slot at that time because nobody watched
serials on weekends. Baa... changed the viewing pattern and today is
the leader in that slot," says JD. Not that, it is sans hiccups. "In
between the show had become serious and we had to act fast to bring it
back on track. At times there are weak episodes but even today Deven
(director), Aatish (writer) and myself discuss at length how to keep it
fresh by introducing new characters and storylines," says the producer.
Failures
The biggest setback for
Hats Off came in the form of Resham Dankh which failed to bring in
viewers though it was based on a popular novel by the same name. "Our
folly was to deviate from the original storyline, which was its USP.
The minute we changed the story, viewership dipped," sighs JD. One of
their earlier shows Main Office Tere Aangan Ki that was aired on Sahara
One went unnoticed. JD blames the lack of publicity for its poor show.
Another show that failed to catch on was Batliwalas at House No. 43 and
Kudkudiyas. A celebrity chat show-cum -sitcom, Batliwalas was based on
the popular BBC show Kumars At 42. "I think the show was ahead of its
time. Bakthiyar Irani was not a known face then but he was really good.
Yet, it got a TRP of 2 which was good for a weekend show," defends JD
who feels the channel (Sony) should have sustained it for some more
time. "With humour and celebrities driving the content these days, the
show has a lot of appeal and I wish some channel envisages an interest
in it," he says wistfully.
Controversies
A recurring charge
against JD is that he economises on his payments to the actors. He was
also accused of taking only a few actors of the Baa... team to
Singapore which upset the rest of the cast. Recently, Mouli Ganguly
made a nasty remark about her experience working in Resham Dankh .
Vaishali Thakkar who played Praveena, one of the most popular
characters of Baa... quit mid-way and is currently seen in another
serial Teen Bahuraniyan. "I don't want to comment on Mouli's remarks.
All I'll say is that she was also part of the show and responsible for
its fate. As for Vaishali, she quit for personal reasons," is all JD's
willing to say.
As for his poor payment to actors, JD points out
that he pays at par with what other producers are paying. "The
difference is that if they get an X amount for six days, they get the
same here for ten days, the reason being I don't compromise on the
quality of my show. The same shot which is canned in two takes by other
producers is okayed in six takes here. This extends the number of days
actors put in the show," explains JD. "If remuneration was a problem do
you think actors like Satish Shah and Ratna Pathak-Shah would work with
me?" he questions. He had also shot a one-and-a-half minute song
sequence with Deepshikha, "who is an expensive actor".
What about
the Singapore schedule of Baa... that left a lot of actors miffed.
"That's because the schedule was decided by the channel in association
with Singapore Tourism. If you look at other serials that have been
shot abroad you'll see only three main actors in it whereas I took
around ten people. It was not possible to accommodate everyone, also
not everyone was needed in the story that was shot there," he offers.
Report card of new shows
Chalti
Da Naam Gaddi, JD's first show on Zee and the first to depict a Punjabi
family in a caravan was launched with great fanfare but has failed to
move up on the charts. "I agree we went through a rough patch and we
were aware of it because the story was moving in that direction. But we
have changed the track in the last couple of episodes and there is a
sizeable improvement," informs JD. Remote Control, a weekly comedy on
9X is going the same way. "Whoever has seen it goes ga-ga over it, but
its not getting the numbers as it is competing with popular shows like
Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii which recently
did a crossover. Smriti entering Teen Bahuraniyan was highly publicised
which overshadowed Remote Control," explains the producer. It is too
early to comment on Jasuben Jayantilaal Joshi Ki Joint Family aired on
NDTV Imagine but having caught the episodes, one gets a sense of deja
vu. After seen Baa... the emotions, highpoints and humour of this show
are predictable. "I agree it is predictable but that's because we need
audience participation. There's no point in introducing surprise
elements or shock value just for the heck of it," he comments.
Ek Packet Umeed
JD promises a
completely different concept in this show. It's about women from
different backgrounds who have gone through traumatic situations and
are staying under one roof. "Not a single character driven story, Ek...
is about upliftment of women in a realistic way. There's no
sermonising, even men will enjoy it. Full of emotions and humour it
will give you a positive energy," assures JD who has culled stage
actors like Suhas Joshi, Neena Kulkarni, Sulabha Despande and Lubna
Salim for the show.
Future plans
JD is currently
working on the script of Khichdi that is based on his serial by the
same name. He wants to concentrate on filmmaking this year. Event
management is another concern he plans to get actively involved. A
reality show is in the pipeline and soon his company will be going
public. "Most importantly I want to give a lot of time to my family and
take care of my health," says the hot-shot producer.
http://www.screenindia.com/news/HIGH-5/270224/
