Get your hands on 'Sa Re Ga Ma Pa 2012' apparel

An exclusive clothing line for Zee TV's flagship music reality show "Sa Re Ga Ma Pa 2012" has been launched in association with apparel brand Provogue.

Published: Tuesday,Nov 27, 2012 11:52 AM GMT-07:00

Vijay Bhatter

An exclusive clothing line for Zee TV's flagship music reality show "SaReGaMaPa 2012" has been launched in association with apparel brand Provogue.

With licensing becoming an integral form of marketing and brand extension, the channel decided to announce an exclusive clothing line to engage its viewers further.

"'Sa Re Ga Ma Pa' is a cult programme on Indian television which, over the last 18 years, has generated a huge following. The programme is iconic in its appeal. Our partnership with Provogue has led to building an even stronger relationship with our viewer base," Akash Chawla, Head Marketing, National Channels, ZEEL, said in a statement.

Provogue is the official wardrobe partner of "Sa Re Ga Ma Pa 2012", and the brand has designed a clothing line that reflects the multi-faceted persona of the contestants. The exclusive apparel range will retail in 131 Provogue outlets across the country.

The launch comes after the channel managed a successful collaboration with sportswear brand Reebok for its show "Dance India Dance".

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Comments (11)

disha_sen @disha_sen

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either thats not akon or i need to get my eyes checked.......... every black person is not akon.

14 years ago

Kshizzle @Mrs.K.B.Sobti

+ 3 ⋮

epic fail!
i can get you a pic of akon ;D

14 years ago

sameera12 @sameera12

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NOT ALL BLACK PPLE (NOT TO BE RACIST) ARE AKON!! AND THTS NOT EVEN CLOSE TO AKON.

14 years ago

Jhankar @bmontz

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Quite strange an hypocryte of aadesh... I say this cause in the past he himself on national tele said that he doesnt understand why other music directors and producers bring singers from other countries(specifically from pakistan) when we have so much talent in India.
Well i am sure we have good rappers too... U just arent looking hard enuf aadesh. Also May i also add, i take its fine if the singers are from the US or UK... and call u brother???
Hmmmm....

14 years ago

Jesmina @stranger.67

+ 2 ⋮

Haaaahhaaaahhhaaaahaaaaa indians we r funnnniiiii fooollllllssss!!!joke!!well sometime!

14 years ago

Simrat @simrat91

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wowwww haha thats Wyclef not Akon....we Indians...lol

14 years ago

Navinder Kaur aka Navi @-Navi-

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Thats not Akon!!!! Again a HUGE mistake from IF!! LMAO!!

14 years ago

caraj4u @caraj4u

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Aadesh is very good in making relations with big celebrities.. Big b is like father figure to him and akon is his brother...I hope the people with whom he tries to make relationship things same aobut him

14 years ago