Film, TV celebs join hands to raise funds for Uttarakhand

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which

Bollywood's Who's Who, including megastar Amitabh Bachchan and legendary singer Lata Mangeshkar, along with actors from TV popular TV shows, will participate in a seven-hour-long on-air marathon, advertising revenues from which will be donated towards relief efforts in Uttarakhand.

The marathon telecast, to be screened across six channels, will feature performances by celebrities from the big and small screen.

It is a joint initiative by Star Network in association with Film and Television Producers Guild of India, Federation of Western India Cine Employees (FWICE), Cine and TV Artistes Association (CINTAA), corporate charity trusts, and several independent industrialists and donors.

The entire advertising revenue generated through the event will be given to not-for-profit bodies that are helping in restoring normalcy in Uttarakhand, which was hit by furious floods in June.

"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand. This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst," Uday Shankar, CEO, Star India, said in a statement.

Bollywood actors Ajay Devgn, Kajol, Ayushmann Khurana, Anil Kapoor and composer A.R Rahman are among others who have confirmed their support for the initiative. From the small screen, actors of shows like "Diya Aur Baati Hum", "Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara" and "Saraswatichandra" will also participate.

Filmmaker Mukesh Bhatt, president of the Film and Television Producers Guild of India, said it the "primary responsibility" of both the industries "to do their bit for the very same people who have showered us with unconditional love and affection".

The event will be aired live on key channels of the Star India network including Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.

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Amitabh Bachchan Thumbnail

Amitabh Bachchan

Ajay Devgn Thumbnail

Ajay Devgn

Anil Kapoor Thumbnail

Anil Kapoor

Kajol Thumbnail

Kajol

Lata Mangeshkar Thumbnail

Lata Mangeshkar

Uday Shankar Thumbnail

Uday Shankar

A.R. Rahman Thumbnail

A.R. Rahman

Ayushmann Khurrana Thumbnail

Ayushmann Khurrana

Mukesh Bhatt Thumbnail

Mukesh Bhatt

Saraswatichandra poster

Saraswatichandra

Pyaar Ka Dard Hai...Meetha Meetha Pyaara Pyaara... poster

Pyaar Ka Dard Hai...Meetha Meetha Pyaara Pyaara...

Diya Aur Baati Hum poster

Diya Aur Baati Hum

Star Plus thumbnail

Star Plus

Life OK thumbnail

Life OK

Comments (47)

Saraswatichandra is the best! Wishes to this good cause.

10 years ago

Sarsawatichandra is an amazing show!!!!!!!!!

10 years ago

Good initiative! Hope to see the Saraswatichandra cast!

10 years ago

Saraswatichandra is doing a great job! love this show a lot!!

10 years ago

Saraswatichandra THE BEST SHOW...
love saras and kumud ...
SLB thank yew for giving ur such a beautifull and romantic show...

10 years ago

Saraswatichandra rocks!!! Helping the people is a noble work! :-)

10 years ago

Saraswatichandra Rocks.!!!!!!!!!!!!
Gautam , Jenny rockss!!!!

10 years ago

Saraswatichandra is an amazing show with amazing cast!!!

10 years ago

DIYA AUR BAATI HUM is an Awesome Show..
Love DABH...

10 years ago

Saraswatichandra Rocks...
Gautam Rode rocks...

10 years ago

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