SAREGAMAPA 2012 partners with Provogue!
ZEE TV’s ‘SA RE GA MA PA 2012’ partners with Provogue for an exclusive apparel range...
Published: Monday,Nov 26, 2012 20:41 PM GMT-07:00
Provogue is the official wardrobe partner to the first-ever musical talent hunt show on Indian television. Celebrating the success and grandeur of 'Sa Re Ga Ma Pa 2012', Provogue has designed a clothing line that reflects the multi-faceted persona and panache of the contestants. Just as Zee TV has always put the spotlight on young singing, acting and dancing talent, Provogue has acknowledged and lent the much needed support and awarded deserving talent over the years. This exclusive apparel range will retail in 131 Provogue outlets across the country.
Mr. Akash Chawla, Head - Marketing, National Channels, ZEEL, says "'Sa Re Ga Ma Pa' is a cult programme on Indian television which, over the last 18 years, has generated a huge following. The programme is iconic in its appeal. Our partnership with Provogue has led to building an even stronger relationship with our viewer base. With unmatchable quality and unique variety, Provogue's new line provides its customers a choice that is an ideal brand extension. The contestants are already known for their distinct vocal styles and now, wearing Provogue's collection will only add to their personality making them fashion icons as well.'
"We are also constantly seeking out varied and innovative product extensions that match our brand identity. These partnerships are an essential part of the business in both producing revenue and reinforcing a sense of fan identity and belonging. This will enable us to extend our brands into new product categories to drive strategic growth for the brand," he adds.
Speaking on this occasion, Mr. Nikhil Chaturvedi, MD, Provogue said, "These young talent epitomize the inspirational modern India. They are achievers and have a bright future ahead of them and a will to win. The collection is specially designed for the 'Sa Re Ga Ma Pa 2012' contestants keeping in mind their personalities and also the fact that these youngsters are the face and voice of the nation. Provogue recognizes this and would like to support their talent by styling them and instilling the much needed confidence in the contestants."
Comments (6)
this season better than last Four season & sur Kshetra
11 years ago
fr me this is the best sa re ga ma season...the innovation in music ,judges ,the anchor.n contestants...all r very very gud..
11 years ago
Thats the thing I love the most about Zee tttvvv!!!!!!!!! Congratulations to all of em!!!!!! xoxo !!!!!!!!! Lolll!!! gosssiiippp girlll! chuttt! i AM lolinggg.. sorry but my friend and me have gne crazyyy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! stoppp itkennfjvnfivfigvbhdf vjrgbfvhd sorry but my friend is crazily crazzzy!
11 years ago
Vivek has an ADORABLE smile! I love him! :)
14 years ago
thats prob a MJ tribute..? vivek is so charming- love you!
14 years ago
aww .... bless him, he looks shooo cute .....
14 years ago