Sony PIX's Men in Black 3: THE HIGHEST RATED MOVIE ACROSS IT'S GENRE
With a staggering TRP of .75 during the Sunday premiere, MIB 3 has become the highest rated film since 2012 across the English movie category.
Published: Monday,Mar 25, 2013 13:43 PM GMT-06:00
Sony PIX has created history with the television premiere of
the sci-fi blockbuster movie, Men in Black 3 on Sunday 10th March, 2013. With a
staggering TRP of .75 during the Sunday premiere, the movie has become the
highest rated film since 2012 across the English movie category.
MIB 3 garnered audiences across various age, gender and geographic profiles, with 1.8 million viewers tuning in for the dual premiere on last Sunday. The MIB 3 premiere, along with an impressive array of movie titles has taken Sony PIX to the leadership position in the genre with 17 GRPs in 7 metros.
The channel had announced the Premiere as the First Interactive Mega Premiere seeking to create conversations around #PIXMIB3Moment on Twitter and was trending No.2 all day during the premiere.
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Comments (3)
That's great!!!! I like MIB series!!!!!
11 years ago
I love this part...MIB 3 n I also watched it on Sunday premiere...glad for it's success.. :D
11 years ago
i love MIB series... batman series MIB series POTC series best movies ever
11 years ago