'Yeh Hai Aashiqui' Bindaas' New Show
The show featuring unique love stories will premiere on August 25th at 7 pm.
Published: Friday,Aug 23, 2013 17:01 PM GMT-06:00
Bindass the ultimate content destination for youth is all set to bring yet
another exciting offering "Yeh Hai Aashiqui" centered on the theme of love
against all odds. Through this
show
bindass will showcase the most unique love stories which prove the age-old adage that
love is the strongest emotion and can indeed, triumph despite facing the most
daunting of odds.The show will feature youngsters who have dared to pursue love that
does not fit into societal norms, and considered relationships that society at
large still considers unusual. True to its promise of being a mirror of today's
youth, Bindass, with yet another show, will
represent their relationships, to showcase how love can help people
conquer all difficulties. Yeh Hai
Aashiqui underlines the reality that today's youth does not look at age, societal
standing, the possible obstacles or even gender before falling in love.
"Bindass
prides itself in creating shows with engaging narratives, on themes that are
close to the hearts of youth. The Indian youth are able to relate and
understand stories with complex emotions given a comparatively higher Emotional
Quotient. Romance without a worry for the odds is very much at the center of a
youngster's life and unconventional as it may be, love without rules and societal
norms are a reality in today's times. Yeh Hai Aashiqui much like the brand
bindass
will bring many inspirational, frank and fearless stories rooted in real life
experiences, and provide insights into the complexities of relationships that
may not be ideal but do echo the essence of true love", said Shalini Sethi, Director
Programming,
bindass, Media Networks, Disney UTV.
The episodes in the show have been inspired by real life stories of
unconventional love from across India in a recreated reality format. From the
story of a small town girl who had the courage to love a guy with terminal
illness, to the boy who dared to love a simple and pure hearted girl from a
questionable background and decided to marry her, these stories will bring
alive the many bittersweet facets of true love. The experiences of the real
life characters will be enacted by well-known names from the television
industry. Presenting these stories to the viewers will be popular the model
turned actor, Vikrant Massey (Lootera, Balika Vadhu). As the host of the show he will play a pivotal role in each episode, taking the
audience through relationships that are considered out of the ordinary and
unconventional in our society.
Commenting
on his role as the host, Vikrant Massey says, "I am very excited to be a part
of Yeh Hai Aashiqui on bindass. It is enriching to host a show that makes a
bold and purposeful statement to the youth of today. I truly believe that this
is a wonderful step by bindass to bring complex love stories inspired by real
life experiences of the youth and these stories deserve to be told."
Comments (13)
love dis bindaas drama tooo superb:)))))))))))))))))
10 years ago
Lots of luk vikrant massey! Im sure ull be awesome!!! Ur amazing!! Keep up the great work!
10 years ago
Vikrant massey rockss ! Can't wait for the show now ! Will watch it only for vikrant !
10 years ago
why cant tv stay without copying bollywood movies name?
10 years ago
Good luck Vikrant Massey...you are a brilliant actor
10 years ago
vikrant!!!!!!!!!!!!!!!!!!!!!!! so cool... waiting eagerly for his show only for vikrant!!!!!!!!!!!!!!!!!!!!!!!
10 years ago
Vikrant massey rocks as ayaan ! Am sure he will b amazing in this show too ! Good luck VM All the very best Loads of love !!
10 years ago
He's good hope he gets some good movies to do in bolly.
13 years ago
Not seen his movies...but hope his upcoming ones do him good..luck be with him!
13 years ago
He's cute but yh he shouldn't waste his rime on flop idea movies
13 years ago