Amitabh Bachchan unveils the KBC Hot Seat Aapke Shehar Van
As Kaun Banega Crorepati is set to go on the floors, superstar Amitabh Bachchan unveiled the Hot Seat Aapke Shehar Van.
Published: Saturday,Aug 24, 2013 13:01 PM GMT-06:00
The promotional van will travel to 12 cities across India starting from Surat, Ahmedabad, Jaipur, Ludhiana, Meerut, Lucknow, Varanasi, Patna, Kolkata, Nagpur, Indore and finally Nashik. In each city the van activity will be on for 3 days culminating in an event where few lucky participants from the city will get an opportunity of a simulated experience of sitting on the Hot Seat and answering questions asked by Mr. Bachchan from a recorded video. The lucky winners will also stand a chance to win attractive prizes. A special message board will travel in the van across these cities inviting people to write down their individual seekh in life or for this season of KBC.
Speaking on this occasion, Gaurav Seth, Senior Vice-President & Marketing Head, SET said, "Hot Seat Aapke Shehar is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to experience the magic of KBC first hand. We are confident that the audiences will receive the show with the same amount of enthusiasm as previous years."
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