Sony TV undergoes through a transformation!!

With the channel’s creative vision and new innovation, Sony Entertainment Television is all set to go through a revamp. The channel will be completely launched in a new look.

Announcing its revamped new brand look today, Sony Entertainment Television reaffirmed its creative vision and content innovation. With design and thought converging to reinforce the vibrant cultural and thematic identity of the channel, the result is a refreshed, modern and distinctive new channel. The new look and feel will officially be seen by viewers across the world from prime time on Friday, 11th Oct, 2013.

SET's new look embodies 'hope and happiness' symbolizing progressiveness and grace, while being traditional and cultured, thus reflecting the smart and contemporary confidence of SET & its viewers. Embracing red, blue and green as their signature colors, the new look gives a very lively and emotional touch to SET that is spontaneous, humane and warm.

 Renowned design studios, Ink Project based in Australia has helped create and advised the channel on its new look. Through its powerful shows, refreshing content and iconic characters, SET has successfully delivered its brand promise of providing a wholesome viewing experience for its consumers. This revamped look further propagates its brand philosophy of being fresh, innovative and progressive.

Mr. N.P. Singh, COO MSM, Pvt Ltd said, "Sony Entertainment Television is a brand which has always challenged itself to define the category through fresh content, appealing characters and powerful story lines all packaged in a vibrant look. The journey so far has been a well chalked out one, in terms of how we have evolved the brand and as a brand we have always endeavored to give our viewers what they want to watch, not just what we want them to watch."

Ms. Sneha Rajani, Senior EVP and Business Head, SET said, "At Sony, we believe that this is the right time to infuse renewed vigor into the brand and reflect an identity which truly articulates our spirit. This revamped look is a celebration of hope and happiness thus reflecting the inherent ideology of the channel - being proud of our heritage yet living life to the fullest. We anticipate that our new look will only strengthen engagement & connect with our audiences."

 In the new brand identity spot, SET stars, are weightlessly captured against a dynamic backdrop of color and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET. Red, blue & green colored particles converge to one point and dynamically sparkle to create the SET brand logo.

 Since its launch in October 1995, SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complemented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television reaches more than 95 million households in India.

As the preferred channel for the viewers and advertisers, SET continues to grow and evolve, increase brand loyalty and lead content innovation. SET is driven by creativity and innovation, yet deeply rooted in Indian heritage and values.

 

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Comments (5)

sony always dare 2 bring bring new concepts & stories... for which thumbs up...It always take initiative & other channel follow it

10 years ago

Sony is the best Channel the shows are very good it desvers to be the 1st position Best Of Luck sony.

10 years ago

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10 years ago

Sony is my fav channel. JLZ and MP rocks.

10 years ago

Sony TV is not boring Channel

It has crime shows like CID, CP and Adaalat which have been running for such a long time especially CID which has been running for 16 years and is still successful.

It does not show saas bahu crap like Star plus but shows inspiring stuff like Nandini and Jee Le Zara and plus other creative shows which other channels failed to show and only showed 1 crap thing

The comedy show has been ruining for more then 7 years and it is still succesful
Many celebrities have hosted Sony shows and made a great impact
Dus Ka Dum - With Salman
KBC - With Big B
Indian Idol - Shreya Goshal and others
Kitchen Khiladi - Sanjeev Kapoor

10 years ago

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