Ekta's Kumkum Bhagya to replace Pavitra Rishta on Zee TV!
Shabbir Ahluwalia and Sriti Jha to play pivotal roles in the new show...
Published: Friday,Jan 31, 2014 18:52 PM GMT-07:00
Narrating
tales that have captivated audience attention for almost two decades now, the
master storyteller Ekta Kapoor
is back with a new offering on Zee TV, this time replacing her own immensely
successful show 'Pavitra Rishta'. Does that spell The End for the former
show? Not really! Giving primetime viewing a whole new meaning, 'Pavitra
Rishta' will now be aired from Monday - Friday at 6:30 PM on the channel.
Based
loosely on Jane Austen's classic Sense
and Sensibility', the show will be its Indian interpretation, following
the life of a mother who runs a marriage hall and lives with the hope of seeing
her two daughters - poles apart in bearing, outlook and disposition, happily
married some day! Known for making shows that are women-centric, the pivotal characters
of Ekta's new show 'Kumkum Bhagya'
are a bunch of strong, feisty women, living together in an all-female,
matriarchal family. Actor-turned-producer Shabbir Ahluwalia, who has shied away from facing the camera
since 2012, has been roped in to play a Rockstar with a cult following on
the show. The charming and talented Sriti
Jha has been locked to play the elder amongst the two sisters. Ekta's
hunt for the most apt faces to play the rest of the central protagonists
continues ...
Talking
about the time shuffle amongst her projects on Zee TV, Ekta says, "Pavitra Rishta has been on-air for over 4 years now and the journey has been most
gratifying for me as a maker. After 'Kyunki Saas Bhi Kabhi Bahu Thi' if there
is any other show which is close to my heart, then it is Pavitra Rishta.The
characters of Manav, Archana, Arjun, Purvi and now Ankita-Naren have endeared
themselves to the audience, so much so that they are an inseparable part of
their lives. While the audiences who are hooked on to Pavitra Rishta will
continue to enjoy the show at 6:30 PM, the new show Kumkum Bhagya' will open
at 9 PM, drawing maximum eyeballs." She adds about her new show, "All I can say
is that is it's a very passionate story of love ...!"
Ekta Kapoor's association with Zee TV dates back to almost two decades ago when the partnership produced one of the greatest successes of satellite television - Hum Paanch. Her soaps, be it Kasamh Se, Pavitra Rishta or Jodha Akbar, the latest historical to rule the roost on Indian television, have been universally appreciated and have enjoyed long glorious runs on the tube.
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Ekta Kapoor
Shabbir Ahluwalia
Sriti Jha
Kyunki Saas Bhi Kabhi Bahu Thi
Kasamh Se
Pavitra Rishta
Jodha Akbar
Zee TV
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Comments (95)
Cnt wait for kumkum bhagya. Am sure d chemistry will work.
10 years ago
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10 years ago
What is this new trend specially after vicky donor to show Punjabi women drinking .. full on.. it is shown in YHM and now in KB as well
10 years ago
Pavitra Rishta is a good show, please bring back ArVi, Jodha Akbar is AWESOME love AkDha!!!
10 years ago
rajattokas n paridhisharma rockss Love jodha akbar...
10 years ago
jodha akbar!!! rajat tokas!!! paridhi sharma!!!
10 years ago
oh So this is replacing PR? I knew it I hope they find a handsomer male lead I don't know much about Shabbir's acting I hope Gaurav Khanna comes back with Priyamvada Sawant
10 years ago
Thank you so much Ekta Kapoor for making Jodha-Akbar...the most beautiful show of TV and for casting Rajat Tokas and Paridhi Sharma as the main leads...AWESOME SERIAL!!
10 years ago
Sriti is good choice but I dont like Shabbir much. He gives more villain vibes...I wish she chose someone else for male lead.
10 years ago
Oh my god oh my god oh my god after long long long time Shabbir is back on TV oh god I hope this news is true cos I will be watching it if it's indeed true he is part of it. Looking forward to it
10 years ago