FOODFOOD widens its international growth.

FOODFOOD signs a deal to take it’s coverage to South Asian diaspora…

Published: Monday,Mar 04, 2013 15:21 PM GMT-07:00

Krishma Solanki

FOODFOOD which was recently launched in Canada on Rogers Cable network is also available in Qatar and has a strong presence in UAE . The channel is persistently working towards widening its international growth.

It recently signed a deal with Pearl Media Group Ltd. ("PMG") to take food secrets to South Asian diaspora outside of USA & Canada on JadooPLUS™. JadooPLUS™ consists of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.

The promoter of FOODFOOD the channel, Sanjeev Kapoor said, "We are very happy to partner with JadooPLUS™ as it lets us take our content to the largest international base of South Asian viewers. The channel will offer Indian viewers 360 degree food entertainment which can be enjoyed with family. Tying up with PMG allows us to offer the Indian Khushi Ki Recipe to other parts of the world."

Commenting on the tie-up Sumit Ahuja, Co-Founder& VP of Content Acquisition and Distribution of PMG said, "We are very excited to join hands with FOODFOOD, the only food specialty channel in India. This gives us an opportunity to expand our portfolio and introduce Indian food to our viewers."