Shoma Munshi's 'Prime Time Soap Operas on Indian Television'...

Shoma Munshi analyzes the five prime time soaps of Indian Television...

Published: Wednesday,Aug 26, 2009 19:01 PM GMT-06:00

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The popular Bahus of Indian Television, Tulsi, Parvati, Prerna, Sadhana and Ragini along with Saloni find a place in the cover of Shoma Munshi's book that examines prime time soap operas on Indian television.

The book titled 'Prime Time Soap Operas on Indian Television' closely examines the five prime time soaps – Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasutii Zindagi Kii, Saat Phere..Saloni Ka Safar and Sapna Babul Ka…Bidaai, and analyzes how prime time soaps work as flagship programs and brands for television channels.

The writer Shoma Munshi presented the book to Producer of Bidaai, Rajan Shahi on the sets of the show. The actors of Bidaai, Sara Khan, Naveen Saini, Ashita Dhawan, Vibha Chibber were present on the sets during the occasion.

The author was all praise for Rajan Shahi who had co-operated with her during her research visits to the town earlier. Rajan Shahi and Sara Khan got a personal copy of the book.

Meticulously researched and persuasively argued, the book tracks how prime time soaps in India have made the small screen a big medium in reaching out to people. Written in an accessible, jargon free style, the book never sacrifices academic disciplinary rigor. It is of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. In addition, the book is an important resource for media producers, both in content production and television channels; as well as a general readership.

Dr. Shoma Munshi is Division Head - Social Sciences, and Professor of Anthropology at the American University of Kuwait (AUK). She is the editor of Images of the 'Modern Woman' in Asia.

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Rajshree Thakur Vaidya

Shweta Tiwari

Smriti Zubin Irani

Parul Chauhan

Ssara Khan

Saath Phere

Kyunki Saas Bhi Kabhi Bahu Thi

Kahaani Ghar Ghar Ki

Kasautii Zindagii Kay

Sapna Babul Ka Bidaai

Star Plus

Zee TV

Comments (26)

100prabh @100prabh

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Kasauti Zindagi Ki is da BEST!!!!
Shweta Tiwari was awesum as Prerna!
Shweta Tiwari is da BEST!!!!!!
Shweta U ROCK!!!!!!
LOVE U!!!!!

12 years ago

Faraan Zafar @Faraan92

+ 4 ⋮

Kasauti iz da best.. shweta tiwari rockzzzzzzzzzzz....

14 years ago

PreMukti4eva @PreMukti4eva

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KZK was a hugeeeeeeeeeeeeee legend....No other soap opera can ever replace it & I LoVe Prem n Mukti like a hell!!! Their lovestory added new life to Kasauti!! Prem n Mukti was the Best Best Best couple everrrrr n Miss them loadzzzzzzzzzzzzzzzzzzzzzzz on screen...Hope Ekta will do new serials with Manoj n Tina(PreMukti).

14 years ago

paradigm @paradigm

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@minnie reet actually its bidai. thats not a legend its just a flash in the pan. and bidai is aonly showing what ksoaps showed

14 years ago

Preeti @-Preeti-

+ 6 ⋮

i would love to read this book to know her Shomajee's POV

14 years ago

theoptimistic @theoptimistic

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I just cant imagine reading this book even if somebody gifts it to me...eeehh ehh hhee

14 years ago

Devanshi @*Devanshi*

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@Imran94: Yeah, I too feel happy dat SP is lying low, none of its new shows are attracting viewers but definately loosing old viewers bt still they claim they're fairing nicely.. LOLzz

I don't mind any channel leaving SP behind be it Zee or Imagine.. All I want is SP to realize what blunders they have made.

14 years ago

Imran @-Imu.M-

+ 5 ⋮

@Devanshi --- Yes SP is going down and i am really happy ! lol !
I really thought Kyunki will be given a Proper ending but Nooo They had to stop ! I hate them for being biased ! Nowadays even Zee is winning against them and also NDTV is it's on way !

14 years ago

Devanshi @*Devanshi*

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@Imran94: Yea.. Ur right dat ratings did start stooping low bt still they were higher than what so-called no.1 shows today have.. I bet Kyunki had highest rating followed by KGGK n KZK n all 3 inspite of being 1,2 n 3 respectively had higher ratings then current no1 shows..

As for SP terminating Kyunki, it ws truly unfair, even if they wanted they could have atleast allowed prod. house to give it a definate ending rather terminating it this way.. They shud have remembered that SP got peak positions cz of Kyunki and other shows and you are right they jz wanted slot empty for no reason.. Ratings were not the actual reason for its termination.. Bt as we all can see SP itself is stooping down after the end of K-Soaps.

14 years ago

Imran @-Imu.M-

+ 5 ⋮

@minnie.reet
People have different opinion, But since you have mentioned about TRP i'd just like to Point out that Kasautii, Kahaani and Kyunki have ruled the television for like more than 5 Years in a Row ! Where as Bidaai has just completed it's 2 Year and Plus they weren't Number 1 from their start, they became No.1 since marriage of Salekh and RagVir's Love story !

Where as the other shows were on top for More than 5 Years ..
to be Honest, to me KZK and Kahaani were the Best thing for Television .. where as Kyunki kept on extending family members lol but still these shows are PROUDLY THE LEGENDS for television !

14 years ago